This quote is taken from Charles Hampden-Turner's "Charting the Corporate Mind: From Dilemma to Strategy", Basil Blackwell, 1994, ISBN 0 631 19305 7 pages 222-223.

Charles Hampden-Turner is one of the most thoughtful and subtle management thinkers around and his essay "The Hunt for the Unicorn: a Critique of Pure Profit" should be required reading for all those in and out of business who mindlessly talk about 'the bottom line'. How many of them would understand it is something else.