How will web design change as it "matures"? One trend is clearly to emphasize perceptual media. Designs will feature more graphics, sound, and video, and they will do so at the expense of verbal text. We have already seen this trend in standalone multimedia, where text is used primarily to identify buttons. The extensive use of words in multimedia is regarded as an admission of failure: the designer did not have a picture or could not afford video, so she resorted to text. The World Wide Web has not yet reached that point, largely because the Web grows out of such textual applications as email and newgroups. However, the apparent immediacy of pictures is irresistible. Email will ultimately be replaced by video conferencing, newsgroups by on-demand video clips (for which CNN at Work is an early prototype).